A company often faces obstacles in the financial system that is still done manually, including recording transactions, monitoring cash flow, and making financial reports. This manual system often results in late reporting and recording errors that have an impact on strategic decision making. However, in selecting and prioritizing system features that must be in line with organizational goals remains an important challenge in the company. This study proposes the use of the Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) method, by prioritizing decision making using Multi-Criteria Decision-Making (MCDM), with the main objective being to optimize feature selection in a web-based accounting system in a company. With the creation and development of this application, it aims to utilize a more efficient and accurate digital system so that it can produce a financial report in real-time. With the existence of this accounting system, it is built as a web-based application that can be integrated with the MOORA method to support the evaluation process and objective decision making within the company. From the results of the implementation and testing of the system that has been carried out, the application runs well and is in accordance with the needs of the company. This is proven through direct testing in the company and conducting interviews and also providing questionnaires to users in the company. The results of the application test show that the system helps simplify the financial recording process, speeds up the creation of reports, and makes a positive contribution to the company’s operational efficiency.