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The purpose of this study is to examine the influence of decision convenience, access convenience, transaction convenience, benefit convenience, and post-benefit convenience on the effectiveness of OFD applications. Furthermore, it investigates the effectiveness of OFD applications on repurchase intention. This study employs a quantitative research design, utilizing a survey and a cross-sectional approach. The population in this study consists of active S1 Accounting students from FEB USU, spanning the classes of 2019–2024. At the time of data collection, 40 respondents were obtained. The T-Test results showed that DC, AC, TC, BC, and PBC did not affect the effectiveness of OFD applications. However, the effectiveness of OFD applications has a significant effect on RI.

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Do Convenience Dimensions Matter? Evaluating the Effectiveness of Online Food Delivery Applications Through the Lens of Service Convenience Theory

  • 章节

  • 发表日期：

    2026年

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  • Hanny Franasya,
  • Sambas Ade Kesuma,
  • Risanty,
  • Juwita Agustrisna,
  • Yuni Annastia Suherman

摘要

The purpose of this study is to examine the influence of decision convenience, access convenience, transaction convenience, benefit convenience, and post-benefit convenience on the effectiveness of OFD applications. Furthermore, it investigates the effectiveness of OFD applications on repurchase intention. This study employs a quantitative research design, utilizing a survey and a cross-sectional approach. The population in this study consists of active S1 Accounting students from FEB USU, spanning the classes of 2019–2024. At the time of data collection, 40 respondents were obtained. The T-Test results showed that DC, AC, TC, BC, and PBC did not affect the effectiveness of OFD applications. However, the effectiveness of OFD applications has a significant effect on RI.