This study explores digital entrepreneurship and artificial intelligence (henceforth, AI) within the attention economy, where human focus has become a scarce and highly monetisable resource. Focusing on Panganai Java aka Prophet Passion Java (henceforth, Java), a social media influencer, Mbinga (glitterati) and “church-preneur”, the chapter analyses how AI-driven strategies enable charismatic entrepreneurs to build lucrative personal brands by capturing and directing audience attention. Using a mixed-methods approach, qualitative content analysis, quantitative network metrics and expert interviews, the study uncovers the ways in which Java fuses religious charisma, AI-powered engagement and personal branding to dominate the attention economy. Grounded in the technologies of Afro-Charismatic AI and attention frame, the findings highlight both the commercial potential and ethical risks of AI-mediated attention harvesting, including concerns over manipulation and accountability. The chapter advances theory on digital entrepreneurship and the attention economy while offering practical insights for policymakers and practitioners traversing AI’s role in (re)shaping online influence. Key limitations include the case study’s specificity and evolving AI tools, calling for broader comparative research. Thus, this chapter underscores the necessity for ethical guidelines to govern AI’s use in attention-driven business models.