Social media interacting has occurred as a powerful promotion tool, influencing consumer behavior and purchase intentions across various industries, including tourism. This research measures the effect of key attributes of social media networking such as Consumer Perception, Advertising, Social Media Platform, Content Quality, Interactivity, and Credibility on the buying intentions of consumers for durable things in the tourism industry. Using a structured questionnaire, data was collected from a sample of 328 respondents. The analysis was conducted using SPSS, employing EFA to identify underlying factors and Multiple Linear Regression to assess the connection among these attributes and buying intents. The findings reveal that Content Quality, Credibility, and Interactivity significantly influence consumers’ purchasing decisions, while the part of advertising and social media platforms is moderated by consumer perception. The study offers esteemed perceptions for sellers and trades, emphasizing the need for strategic social media campaigns that enhance engagement, trust, and quality content to drive consumer purchase behavior in the tourism industry.