Financial trauma is a growing area of focus in the broader financial therapy and financial wellness ecosystems. While there is no standard definition, it is often described as a form of financial post-traumatic stress resulting from prolonged financial hardship or a flashpoint financial experience. While this description tends to suffice, it is often clinically leaning and observed through a lens of Western pathology and limits the recognition of financial trauma to first-person, direct encounters. This excludes variables such as observed or vicarious trauma, cultural expectations, and norms around money that create or exacerbate stress responses related to trauma, various forms of institutional trauma, and genetic or generational trauma. Taking into account this expanded lens on financial trauma, for the purposes of this chapter, financial trauma is defined as any instance—whether observed or directly experienced—that negatively impacts an individual’s beliefs, behaviors, or perceptions regarding money. This chapter explores how this broader definition of financial trauma can be used to help men navigate financial trauma brought on by cultural and societal norms by redefining culture and identifying the undercurrent of societal expectations tied to norms around masculinity and money.