Returns significantly influence sales in the online fashion retail sector, often resulting from issues such as incorrect size, colour, style, or unmet expectations. High return rates are common in fashion e-commerce, with studies highlighting their prevalence. These returns impose substantial costs on retailers, including expenses related to return shipping, restocking, and potential revenue loss. This study explores factors such as website/app usability, information availability, pricing, delivery, and product quality to assess their impact on customer satisfaction in online fashion retail. It also examines how these factors influence product returns and repurchase intentions. Data were collected through a structured questionnaire administered to 200 respondents using a non-probability convenience sampling method. Structured Equation Modelling (SEM) was employed to analyse the relationships between variables. The results indicate that website/app usability and delivery significantly affect customer satisfaction, which in turn positively impacts repurchase intentions. Conversely, merchandise returns negatively influence repurchase intentions. Based on these findings, recommendations are made to enhance the customer experience and boost sales.