Within the framework of the article, the authors analyzed the visual images of the early Soviet period used to combat drunkenness – the most common form of deviant behavior in society at that time. Due to the clarity and simplicity of perception, as well as the potential power of influence, visual means were actively used for outreach activities. When preparing the article, attention was focused mainly on the study of sources published in factory newspapers due to their prompt response to the federal guidelines and attempt to convey topical issues as clearly as possible. The methods of historical anthropology focused on everyday discourses and practices were used in the study. The key was the appeal to the history of everyday life focusing on the history of leisure, including deviant leisure activities. The authors identified the most typical images and techniques used in visual anti-alcohol advertising. Among them, one can distinguish the ridicule of drunkenness as a relic, public condemnation and stigmatization of drunkards, calls for proletarian consciousness, demonstration of the ugly consequences of alcohol consumption, its connection with crimes, harm to health, and financial costs. Speaking about the effectiveness of such advertising, it is worth taking into account the realities of the period considered when alcohol was the most accessible entertainment for a significant part of the population, and a cartoon or poster alone could not change or transform everyday life.