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The research paper aims to provide a thorough examination of Artificial Intelligence (AI) applications in the realm of digital marketing. As AI technologies continue to advance, their integration into digital marketing strategies has become pivotal for businesses aiming to stay competitive in the ever-evolving digital landscape. This paper explores the multifaceted applications of AI in digital marketing, investigating its impact on marketing strategies, customer engagement, and performance metrics. Through an extensive review of literature, case studies, and industry examples, the research endeavors to shed light on the transformative potential of AI in reshaping the future of digital marketing.

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Revolutionizing Digital Marketing: A Comprehensive Analysis of AI Applications and Their Impact on Strategies, Customer Engagement, and Performance Metrics

  • 会议论文

  • 发表日期：

    2026年

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  • Dipanjay Bhalerao,
  • D. K. Sakore,
  • Shripada Patil,
  • Priyanka Srivastava,
  • Sharad Patil

摘要

The research paper aims to provide a thorough examination of Artificial Intelligence (AI) applications in the realm of digital marketing. As AI technologies continue to advance, their integration into digital marketing strategies has become pivotal for businesses aiming to stay competitive in the ever-evolving digital landscape. This paper explores the multifaceted applications of AI in digital marketing, investigating its impact on marketing strategies, customer engagement, and performance metrics. Through an extensive review of literature, case studies, and industry examples, the research endeavors to shed light on the transformative potential of AI in reshaping the future of digital marketing.