The imagination of the urban and rural transformation in Chinese cinema expresses different interactive relationships and dynamically presents them in a rich and diverse semantic field since the Reform and Opening-up period in China’s history (1978–Present). In this chapter, I examine the narrative turn from Earthbound China to Mobile China in the image of urban–rural transformation within the different historical contexts. Next, I focus on the Spring Festival travel rush in China and how this narrative turn is reflected in cinematic space. By examining this narrative turn we can intervene in the binary dimensions of home and country, global and local, traditional and modern, planning and market, as well as reconstruct the new imagination of urban–rural relations and the contemporary value of rural culture in Chinese cinema.