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This essay explores communication strategies “Made in Italy” through the recent activities of the CASVA (Centro di Alti Studi sulle Arti Visive, or Centre for Advanced Studies in the Visual Arts), focusing on its design archives. The CASVA has been using modern tools, mainly social media (Facebook), to broaden its outreach and bring greater visibility to such iconic Italian designers as Luciano Baldessari, Enrico Freyrie, Augusto Magnaghi, Mario Terzaghi, and Roberto Sambonet. By curating digital content from its vast design archives, the CASVA has successfully let Italy’s rich design heritage reach a broader, global audience. Through social media platforms, it has created engaging virtual exhibitions and interactive features that celebrate Italian craftsmanship and make it accessible to contemporary audiences. This strategic use of digital communication marks a significant effort to democratize cultural heritage, ensuring that the “Made in Italy” legacy reaches a diverse, far-reaching audience.

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Design Archives, Made in Italy, and Communication in CASVA’s Recent Activities

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  • 发表日期：

    2026年

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  • Maria Teresa Feraboli

摘要

This essay explores communication strategies “Made in Italy” through the recent activities of the CASVA (Centro di Alti Studi sulle Arti Visive, or Centre for Advanced Studies in the Visual Arts), focusing on its design archives. The CASVA has been using modern tools, mainly social media (Facebook), to broaden its outreach and bring greater visibility to such iconic Italian designers as Luciano Baldessari, Enrico Freyrie, Augusto Magnaghi, Mario Terzaghi, and Roberto Sambonet. By curating digital content from its vast design archives, the CASVA has successfully let Italy’s rich design heritage reach a broader, global audience. Through social media platforms, it has created engaging virtual exhibitions and interactive features that celebrate Italian craftsmanship and make it accessible to contemporary audiences. This strategic use of digital communication marks a significant effort to democratize cultural heritage, ensuring that the “Made in Italy” legacy reaches a diverse, far-reaching audience.