This chapter provides a comprehensive guide to Strategic Enrollment Management (SEM), a critical competency for community college presidents. SEM is defined as a data-driven, institution-wide process aimed at optimizing student recruitment, retention, and completion. The chapter emphasizes that SEM is not merely about admissions as it is a strategic endeavor that aligns with institutional mission, financial health, and student success. The chapter outlines the financial implications of enrollment, particularly for community colleges that rely heavily on tuition revenue amid declining state support. It discusses the challenges posed by the “Enrollment Cliff,” demographic shifts, and fluctuating enrollment patterns, urging presidents to adopt proactive SEM strategies. The role of the president is framed as both advocate and strategic leader, responsible for fostering a campus-wide culture of data-informed decision-making and inclusive planning. A detailed SEM planning process is presented, including seven phases: preparation, strategic alignment, data interpretation, SWOT analysis, strategy development, implementation, and continuous improvement. The chapter integrates the Challenge Framework into this process, reinforcing the importance of structured, collaborative planning.