Historically, marketing has made a questionable impact on environmental and social sustainability due to a conceptual and level-of-analysis fragmentation. This disjointedness not only impedes theoretical advancement but also hinders the implementation of coherent and sustainable actions. The challenges facing our planet—such as climate change, resource scarcity, biodiversity loss, and social degradation—necessitate a paradigm shift in production and consumption patterns. Marketing, as a discipline with a broad interdisciplinary reach, is uniquely positioned to contribute to meaningful solutions to these sustainability challenges. This chapter introduces the need for and the logic of the Sustainability Marketing Canvas (SMC), a decision-making framework. It integrates the traditional 7Ps of marketing with the dimensions of Planet and People from the Triple Bottom Line. The logic of the SMC is further elucidated through an industrial taxonomy developed during a pilot study conducted at Hilti AG. The study, implemented across two of Hilti’s business units, aimed to facilitate measurability, comparability, and strategic planning.