Nearshoring in Central Eastern Europe: The Evolution of Shared Service Centers and Global Business Services
摘要
This chapter examines the evolution of service and production nearshoring in Central Eastern Europe, with a particular focus on Poland. It explores the increasing tendency of companies to outsource their business processes to countries that are geographically and culturally closer to their own, with the aim of reducing costs and enhancing operational flexibility. The trend is further strengthened by global events, such as the COVID-19 pandemic and geopolitical tensions. Nearshoring offers numerous advantages, including the ability to respond more quickly and reduce CO2 emissions. Poland has been successful in establishing itself as an attractive location for nearshoring, with a growing number of SSCs and a skilled workforce. Finally, the importance of sustainability and cultural proximity in nearshoring strategies is emphasized.