Big Data Adoption in Organizations: A Bibliometric Analysis of Trends and Insights
摘要
Rapid technological advancements require organizations, especially SMEs with limited resources, to adopt big data analytics to stay competitive. Challenges include managing large data volumes and addressing skill gaps. This paper aims to conduct a bibliometric analysis of big data adoption, mapping technology development, identifying trends, and assessing its impact on corporate performance to aid informed decision-making. The analysis revealed a significant increase in research on big data adoption, emphasizing its role in enhancing efficiency and competitiveness while highlighting key global contributors.