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This article introduces a methodology toward assessing consumer feedback in enhancing perception and engagement for a brand. This study identifies key aspects of the brand experience that influence consumer loyalty and happiness by classifying comments and assessing sentiment in critical categories: products, customer service, delivery, and price/value. Brands can find and fix these important areas for development by classifying feedback and examining sentiment trends. For assessing processes this methodology uses three parameters: a combination of sentiment and keyword analysis, prioritize negative feedback and industry specific analysis that make this approach unique for customer feedback analysis and brand improvement.

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Brand Perception Improvement Using Customer Feedback Analysis with NLP Techniques

  • 会议论文

  • 发表日期：

    2026年

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  • Nisha Tyagi,
  • Arun Kumar,
  • Shreshtha Raj

摘要

This article introduces a methodology toward assessing consumer feedback in enhancing perception and engagement for a brand. This study identifies key aspects of the brand experience that influence consumer loyalty and happiness by classifying comments and assessing sentiment in critical categories: products, customer service, delivery, and price/value. Brands can find and fix these important areas for development by classifying feedback and examining sentiment trends. For assessing processes this methodology uses three parameters: a combination of sentiment and keyword analysis, prioritize negative feedback and industry specific analysis that make this approach unique for customer feedback analysis and brand improvement.