This chapter offers a glossary of over 200 essential retail terms, providing readers with a conceptual base for understanding and managing omnichannel retail operations.

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The ABCs of Omnichannel Retail

  • Arto Lindblom,
  • Matti Kautto,
  • Lasse Mitronen

摘要

This chapter offers a glossary of over 200 essential retail terms, providing readers with a conceptual base for understanding and managing omnichannel retail operations.