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This chapter outlines common pitfalls in omnichannel retailing, helping readers recognize and avoid strategic and operational mistakes.

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The Most Common Pitfalls in Omnichannel Retail

  • 章节

  • 发表日期：

    2026年

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  • Arto Lindblom,
  • Matti Kautto,
  • Lasse Mitronen

摘要

This chapter outlines common pitfalls in omnichannel retailing, helping readers recognize and avoid strategic and operational mistakes.