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This chapter presents how omnichannel performance can be managed through measurable objectives and metrics. It explains how data-driven culture, integrated systems, and AI can support decision-making, while underlining the continued role of human judgment.

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Measure and Manage with Data

  • 章节

  • 发表日期：

    2026年

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  • Arto Lindblom,
  • Matti Kautto,
  • Lasse Mitronen

摘要

This chapter presents how omnichannel performance can be managed through measurable objectives and metrics. It explains how data-driven culture, integrated systems, and AI can support decision-making, while underlining the continued role of human judgment.