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This chapter highlights the importance of resources—especially human competence—in sustaining competitive advantage. It identifies the skills needed for omnichannel success, discusses employer branding, and stresses the importance of training and well-being.

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Ensure Resources and Competence

  • 章节

  • 发表日期：

    2026年

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  • Arto Lindblom,
  • Matti Kautto,
  • Lasse Mitronen

摘要

This chapter highlights the importance of resources—especially human competence—in sustaining competitive advantage. It identifies the skills needed for omnichannel success, discusses employer branding, and stresses the importance of training and well-being.