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This chapter introduces the world of omnichannel retail, providing a concise overview of the topic and outlining the key learning outcomes that will guide readers through the rest of the book.

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Introduction to the Omnichannel Retail

  • 章节

  • 发表日期：

    2026年

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  • Arto Lindblom,
  • Matti Kautto,
  • Lasse Mitronen

摘要

This chapter introduces the world of omnichannel retail, providing a concise overview of the topic and outlining the key learning outcomes that will guide readers through the rest of the book.