Sustainable and technological innovation is shaping both scientific and industrial landscapes, and Additive Manufacturing (AM) plays a pivotal role. AM enables sustainable product design by optimizing production performance and enhancing Product Lifecycle Management (PLM). Companies are increasingly addressing their attention to the use of AM technology, by also aligning sustainability and circularity frameworks. AM offers several advantages, including waste reduction, material use efficiency, customization and on demand localized production. Industries such as fashion and oil&gas, among the most polluting sectors, are exploring AM to mitigate their environmental footprint. This paper investigates the impact of AM on industrial production, focusing on its integration into sustainable product lifecycles within fashion and oil&gas industries. Through a Systematic Literature Review (SLR), it identifies key trends in AM adoption for sustainable design. Additionally, it presents two sustainable design concepts developed within two case studies part of the Italian research project “MAD” (“Metamorfosi Additiva del Design”). These concepts show the potential of AM in limiting the use of virgin resources, recycling and reusing production waste, optimizing product performance, and adopting alternative materials. By merging AM with circular strategies, the study highlights how companies can enhance sustainability while driving innovation in production processes.