This chapter addresses the growing concern that politically driven economic discourses in Zimbabwe, particularly those surrounding the gold-backed currency (ZiG), lack accessible indigenous economic terminology, thereby limiting public engagement and understanding. The primary objective of this study was to examine how political discourses on digital platforms construct the local economic terminologies for ZiG and to evaluate the development of indigenous economic terminology within these debates. Specifically, the study seeks to answer questions: how did politicians and the publics define ZiG in local terms? And what were the dominant narratives in the local language in the development of the ZiG currency? Adopting a qualitative case study design, the research focused on Zimbabwe’s digital political communication landscape. Data were collected from various online platforms—including social media (platforms like X and YouTube)—using purposive sampling of texts related to ZiG. The findings reveal that lack of indigenous economic terms undermines public trust and critical engagement. Digital platforms also serve as contested spaces where alternative voices expose the disconnect between political rhetoric and everyday economic realities. The study recommends the restructuring of strategic communication to integrate indigenous economic terminology and the establishment of two-way dialogue channels on digital platforms.