Digital vulgarism in political interactions has not been fully studied as to why actors resort to insults and other obscene lingoes in vernacular language. Many a time, political interactions are usually done in English with less code-switching and mixing in indigenous languages. The local cues here and then are in vernacular language often employed to derogate or scoff at political antagonists. This chapter uses sociolinguistics of vulgar and the concept of political play in informal settings to analyse why vulgarism in local languages on digital platforms. A qualitative content analysis was applied on a corpus of 200 tweets extracted from the X platform. The findings of the study reflect how media users resort to their mother languages to emotionally express themselves through vulgar thereby amplifying the message and provoking response to win an argument. While vulgar is often unappreciated, it amplifies the message and satirically drawing readers’ attention to further provoke reaction from antagonists. Vulgarism is further used to silence or promote the opponent in the play-like political interactions, more so in indigenous languages. The study shows that vulgar in local languages has become a common online feature in play-like political contexts reflecting freedom of emotional expression (satisfaction in mother tongue). The privileges of digital anonymity (pseudonym) and virtual distance, somehow affords users freedoms of political expression evident in vulgarism.

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Discursive Text and Vulgarity in Local Political Discourses on X: Victories and Losses

  • Limukani Mathe,
  • Lungile Tshuma

摘要

Digital vulgarism in political interactions has not been fully studied as to why actors resort to insults and other obscene lingoes in vernacular language. Many a time, political interactions are usually done in English with less code-switching and mixing in indigenous languages. The local cues here and then are in vernacular language often employed to derogate or scoff at political antagonists. This chapter uses sociolinguistics of vulgar and the concept of political play in informal settings to analyse why vulgarism in local languages on digital platforms. A qualitative content analysis was applied on a corpus of 200 tweets extracted from the X platform. The findings of the study reflect how media users resort to their mother languages to emotionally express themselves through vulgar thereby amplifying the message and provoking response to win an argument. While vulgar is often unappreciated, it amplifies the message and satirically drawing readers’ attention to further provoke reaction from antagonists. Vulgarism is further used to silence or promote the opponent in the play-like political interactions, more so in indigenous languages. The study shows that vulgar in local languages has become a common online feature in play-like political contexts reflecting freedom of emotional expression (satisfaction in mother tongue). The privileges of digital anonymity (pseudonym) and virtual distance, somehow affords users freedoms of political expression evident in vulgarism.