The aim of this research is to know the future of media with artificial intelligence and the extent of its effects on traditional and digital television work, and to identify its prominent uses in television media and to reveal performance skills in dealing with artificial intelligence, and the most prominent challenges facing television media in the presence of artificial intelligence, through the survey method (field), which was applied to (100) samples of workers in most television channels in an intentional manner. This research concluded that the future of traditional and digital television media with artificial intelligence is not determined by a specific aspect, as artificial intelligence tools and applications allow the media outlet to employ it in several aspects, and this employment does not cancel the work of the outlet with its traditional tools, but rather enhances the production of content with advanced efficiency, and the level of professional skill with artificial intelligence techniques is an average experience that requires effort in training to raise the level of performance, in addition to the level of impact of artificial intelligence with its negatives and positives in several aspects of the media, which was reflected in the level of productivity and efficiency.

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The Future of Media with Artificial Intelligence: Its Effects on Traditional and Digital Television Work: Field Study

  • Naba Amer Hashim

摘要

The aim of this research is to know the future of media with artificial intelligence and the extent of its effects on traditional and digital television work, and to identify its prominent uses in television media and to reveal performance skills in dealing with artificial intelligence, and the most prominent challenges facing television media in the presence of artificial intelligence, through the survey method (field), which was applied to (100) samples of workers in most television channels in an intentional manner. This research concluded that the future of traditional and digital television media with artificial intelligence is not determined by a specific aspect, as artificial intelligence tools and applications allow the media outlet to employ it in several aspects, and this employment does not cancel the work of the outlet with its traditional tools, but rather enhances the production of content with advanced efficiency, and the level of professional skill with artificial intelligence techniques is an average experience that requires effort in training to raise the level of performance, in addition to the level of impact of artificial intelligence with its negatives and positives in several aspects of the media, which was reflected in the level of productivity and efficiency.