In Mexico, electoral processes have included the participation of who support various candidates or political parties. With the advent of the internet and social networks, political advertising in the voice of influencers has become increasingly present through the of such personalities. However, as time goes by, their participation has become more intense, to the extent that they are positioned as fundamental actors in the political offer.

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Participation of Women Influencers in the Mexican Political Sphere

  • Daniela Castillo

摘要

In Mexico, electoral processes have included the participation of who support various candidates or political parties. With the advent of the internet and social networks, political advertising in the voice of influencers has become increasingly present through the of such personalities. However, as time goes by, their participation has become more intense, to the extent that they are positioned as fundamental actors in the political offer.