Approaches to addressing marine resource use issues have often been limited to relying on scientific research to propose technical solutions and policies that affect Ocean spaces. The communication of these solutions typically occurs through scientific publications and policy briefs, which have a restricted reach and impact. Creative arts can uniquely connect scientific findings to human values and emotions, motivating behavioral change. To explore this idea, we conducted a study in Kenya to understand the role that coastal and marine artists play in fostering awareness of the Ocean and marine life through their art. Findings revealed that the content of the artwork is driven by market demand with wildlife and terrestrial themes dominating coastal artwork. Art sales depend highly on foreign tourists and contribute significantly to the Blue Economy. The market preference in Kenya is on terrestrial art and impediments to the purchase of Ocean art by locals were identified as a lack of awareness of the Ocean, religious barriers, and purchasing power. There is a need to focus on co-creation and partnerships with key allies in both the public and private sectors. Additionally, incorporating Ocean Literacy into the Marine Spatial Planning process in Kenya is essential. Our foundational work provides an opportunity to expand the use of art in advancing the Blue Economy discourse, amplifying the active participation of local and Indigenous communities.