Making use of management fashions involves luring the designers of organizational processes with visions of a better future. It entails painting a “beautiful picture” of what could be achieved with the organization through a change process. Management gurus rough out the outline of a lean enterprise, an agile organization, or a knowledge-based system and consulting firm and, for an appropriate fee, provide the color elements so that each organization can then paint its own picture of an enticing future based on the templates (for how the players interact, see Barley and Kunda 2004).