The automotive market is undoubtedly one of the most important engines for the economy and technological development of countries worldwide. Recently, scientific literature has been paying some attention to the issue of brand attachment between consumers and brands, in fact, today it’s a less tangible world where the perceptions of the client in relation to the values, meanings and brand personality as well as the relationship and lived experiences dominate and determine purchasing decisions. In this sense, the central goal of this research is to measure and perceive the impact of brand attachment on consumer behavior in the specific context of the automotive market in Portugal. To this end, the concept model adopted seeks to analyze the possible relationships and associations existing between the brand attachment, satisfaction, commitment, trust and loyalty variables. The methodology was based on the application of a questionnaire to consumers involved in the decision to purchase a car where we got a sample of 146 consumers. The results obtained through empirical data made it possible to conclude that the brand attachment has, in fact, a major impact on the relationship between the consumer and the automotive brand. Consumers surveyed who demonstrate a higher level of brand attachment tend to be also those who are most satisfied, committed, confident and loyal to those brands. In this way, this research presents itself as an important contribution to the research around the brand attachment, marketing and strategic management, thus involving an important contribution to marketing professionals operating in the automotive sector in Portugal. Therefore, it will be possible to better define marketing strategies aimed at creating a fruitful relationship between consumers and brands (e.g. territorial and destination image). We will conclude with a reflexive critique about the importance of this topic. From an interdisciplinary perspective, this manuscript presents insights for brand management (in the automotive sector) but with preliminary contributions to territorial marketing and destination image.