The TRIZ theory, recognized for structuring the resolution of complex innovation problems, struggles to achieve widespread adoption in enterprises, largely due to its perceived complexity, which often discourages engineers. Despite nearly four decades of dissemination, TRIZ remains marginal among standard industrial methods. However, given current and future global challenges (climate change, quantum technologies, rising energy costs, water scarcity, etc.), there is an urgent need to significantly enhance engineers’ capabilities in complex problem-solving. In this context, we explored an innovative educational approach combining digital e-learning and storytelling to teach TRIZ. Inspired by the famous Ghostbusters saga, we designed an immersive training module where engineers become “contradiction hunters”, the TRIZbusters. Our initial hypothesis was that this narrative-based approach would enhance understanding and retention of key concepts while increasing learner engagement. To test this hypothesis, we conducted an experiment comparing two groups: one using a traditional e-learning module and the other using the storytelling-enhanced digital training. Preliminary results revealed a significant difference among participants exposed to the storytelling method. These findings suggest that TRIZ’s traditionally austere image is a major barrier to its broader adoption. Storytelling, rarely applied in adult-focused TRIZ training, proves to be highly promising in digital e-learning environments. Our innovative approach highlights the significant potential of narrative-driven digital education to democratize TRIZ within enterprises and society. We thus encourage further pedagogical innovations leveraging digital storytelling to enhance these outcomes and better equip engineers to tackle the complex challenges of our time.