This chapter examines the interaction between identity and political communication in today’s media landscape. It begins by analyzing the historical context and theoretical frameworks that shape the understanding of identity within political discourse. Тhis chapter places the focus on the communicative processes that influence political identity in both traditional and digital media environments. The chapter presents how communicative constructivism—particularly through the concept of “figurations”— (re)shapes the construction of political identities. Through an example of the 2024 shooting at a Donald Trump rally, the study focuses on how forms of communication, media ensembles and repertoires, constellations of actors, and thematic framing influence the construction and (re)figuration of political identities. Finally, the analysis addresses the ethical implications of identity-based messaging in contemporary political communication.