Museums contribute extensively to the construction of contemporary society with respect to technology, innovation, education, and cultural heritage. Museums are changing fundamentally from locations for artifact storage to active places with participatory strategies and engaging people on various levels of perception. It is observed that conventional or traditional museum displays often restrict visitors in terms of interaction and engagement, leaving visitors with a feeling of monotony and boredom. On the contrary, immersive and digital media technologies like augmented reality (AR) and virtual reality (VR) are transforming the way museums display content. The methodology follows a mixed method approach which begins with a literature survey and comparative analysis to evaluate existing IoT applications in museums on key parameters like several DDT (Digital transformation technologies), visitor experience theme, research strategy, merits and challenges, thereby establishing a theoretical foundation. This is followed by a questionnaire to understand visitor’s engagement level with digitally enhanced exhibits, decision making factors for movement between exhibits and preferences in museum settings. Finally the research proposes the development of a PMEM (Personalized Museum Experience Model) that integrates with RFID Tags and smart beacons and is accessible to visitors through a smartphone application called Cultura360. This research creates an IoT framework for museums, ensuring an optimized visitor experience and improved spatial design.