This chapter provide a comprehensive introdcution to the book by first underscoring the increasing likelihood of consumers unwittingly buying faulty goods from the diverse technologically explosive range of stadardised goods and the alarming surge of substandards goods in the market. The chapter further noted the general uncertainty about the degree of protection available for consumers who are supplied faulty goods and this led to the framing of the research questions this book broadly addresses. This chapter equally highlighted the overall significance and contribution of this book. Also covered in this chapter is the rationale for the selection of the English law for the comparative analysis. Also captured in this chapter is the outline of the various Chapters of the entire book.