On Sunday, July 15, 1934, Il Popolo d’Italia—along with every other paper in the country—slapped the event on the front page, devoting a three-column story above the fold with a typically hyperbolic headline: “Enthusiastic Demonstrations for the Duce’s Visit.” As the subheading explained, it was “The new headquarters of the Government Press Office.” At 9 a.m. the day before—followed by his usual entourage of officials and journalists—Mussolini had accompanied his son-in-law Galeazzo to the seventeenth-century Palazzo Balestra on Via Veneto. It was renovated “with Fascist swiftness and genteel sobriety,” and largely functional. Two months later, as planned, it would house the Undersecretariat for Press and Propaganda with Galeazzo at the helm.