Romania offers a unique combination of promising opportunities and challenging risks. The National Recovery and Resilience Plan (NRRP) budget is €28 billion, structured on seven pillars. The national GDP per capita has reached 80% of the EU average. Additionally, the country faces a series of vulnerabilities and emerging risks related to large government deficits, as highlighted by the European Commission in its in-depth review. Data from the three hidden champions was collected through direct interviews with the key decision-makers behind the companies during on-site visits to manufacturing firms. Cătalin and Oana love wool. They make high-quality duvets in different sizes and thicknesses to provide comfort and a good night’s sleep. Sanodor gets about 40% of its revenue from exports. Electra has 35 years of experience in designing and making access control systems. It has expanded internationally thanks to its R&D and integrated manufacturing system, which can produce in-house 90% of its products, enhance quality, and reduce costs using industrial robots. Romsoft is integrated into its clients’ software solutions. It operates in the medical industry, blockchain technology, artificial intelligence, and desktop and mobile add-ons for PowerPoint. Its positive working environment and high-quality workforce make it a reliable software solution provider. Success depends on a good company culture, talented staff, R&D based on customer needs, and modern equipment. The core lessons learned on the path to success, pandemic’s impact, and effects of Ukraine War are analyzed for each hidden champion.

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Hidden Champions of Romania

  • Bogdan Rusu

摘要

Romania offers a unique combination of promising opportunities and challenging risks. The National Recovery and Resilience Plan (NRRP) budget is €28 billion, structured on seven pillars. The national GDP per capita has reached 80% of the EU average. Additionally, the country faces a series of vulnerabilities and emerging risks related to large government deficits, as highlighted by the European Commission in its in-depth review. Data from the three hidden champions was collected through direct interviews with the key decision-makers behind the companies during on-site visits to manufacturing firms. Cătalin and Oana love wool. They make high-quality duvets in different sizes and thicknesses to provide comfort and a good night’s sleep. Sanodor gets about 40% of its revenue from exports. Electra has 35 years of experience in designing and making access control systems. It has expanded internationally thanks to its R&D and integrated manufacturing system, which can produce in-house 90% of its products, enhance quality, and reduce costs using industrial robots. Romsoft is integrated into its clients’ software solutions. It operates in the medical industry, blockchain technology, artificial intelligence, and desktop and mobile add-ons for PowerPoint. Its positive working environment and high-quality workforce make it a reliable software solution provider. Success depends on a good company culture, talented staff, R&D based on customer needs, and modern equipment. The core lessons learned on the path to success, pandemic’s impact, and effects of Ukraine War are analyzed for each hidden champion.