This chapter explores the phenomenon of Hidden Champion companies in Bulgaria through two in-depth case studies: LEKS Group and Kinetik Automotive. Despite operating in vastly different industries, household appliances and electric mobility, both companies exemplify the core characteristics of Hidden Champions: market leadership in a narrow niche, international orientation, sustained innovation, and resilience in the face of market challenges. LEKS Group, a family-owned business founded in 1989, has grown into a regional leader in built-in kitchen appliances across five Balkan countries, developing strong proprietary brands and logistics networks. Kinetik Automotive, a high-tech startup founded in 2019, has rapidly gained international attention for its electric go-karts and education STEM kits, pioneering innovation in both motorsports and learning. The chapter analyzes the strategic approaches, competitive advantages, and leadership practices that have enabled these companies to succeed while remaining relatively unknown to the public. It also highlights key challenges related to talent retention, regulatory barriers, and financing constraints. The final section offers targeted recommendations to national governments, financial institutions, and higher education institutions on how to better support such companies. These include regulatory simplification. Tailored funding instruments and the development of educational programs aligned with small and medium size enterprises (SME) needs. The study underscores the importance of recognizing and investing in Hidden Champions as critical drivers of innovation, export performance, and sustainable economic growth in emerging European economies.