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This chapter emphasizes data as a strategic asset. Organizations must develop data-driven cultures that collect, analyse, and apply information at every level while respecting ethics and transparency. General Data Protection Regulation (GDPR) obligations, including impact assessments and privacy-by-design, help balance business interests with individual rights. The authors caution against intrusive data practices, noting that neuromarketing and the integration of big and small data can yield profound consumer insights but also raise privacy concerns. Ethical data use is portrayed as indispensable for building authentic relationships and sustainable advantages.

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Strategic Approach and Operational Tools in Digital Management: The Centrality of Data

  • 章节

  • 发表日期：

    2026年

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  • Francesco Calza,
  • Adele Parmentola,
  • Annarita Sorrentino

摘要

This chapter emphasizes data as a strategic asset. Organizations must develop data-driven cultures that collect, analyse, and apply information at every level while respecting ethics and transparency. General Data Protection Regulation (GDPR) obligations, including impact assessments and privacy-by-design, help balance business interests with individual rights. The authors caution against intrusive data practices, noting that neuromarketing and the integration of big and small data can yield profound consumer insights but also raise privacy concerns. Ethical data use is portrayed as indispensable for building authentic relationships and sustainable advantages.