This chapter examines the discursive power of information and awareness campaigns in shaping social imaginaries around climate (im)mobility. It analyzes how communication efforts led by states, intergovernmental bodies, and civil society organizations mediate public understandings of the relationship between environmental change and human movement. Drawing from critical discourse and visual analysis, the chapter reveals that many campaigns reproduce dominant crisis framings that oscillate between victimization and securitization, thereby reinforcing hierarchies of visibility and legitimacy. In contrast, campaigns embedded in decolonial, feminist, and participatory frameworks challenge these logics by foregrounding migrant agency, systemic critique, and calls for climate reparations. The chapter dissects eight emblematic campaigns to trace how narrative form, aesthetic strategy, and institutional authorship influence their ethical and political effects. It argues that such campaigns are performative acts that delineate moral geographies—determining whose suffering is rendered visible, whose claims are legitimized, and whose futures are deemed worthy of protection. The chapter concludes by calling for a justice-oriented communication paradigm that transcends victim/hero binaries and centers interdependence, historical accountability, and inclusive imaginaries of belonging.

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Awareness Campaigns on Climate (Im)Mobilities

  • Elena Giacomelli,
  • Pierluigi Musarò

摘要

This chapter examines the discursive power of information and awareness campaigns in shaping social imaginaries around climate (im)mobility. It analyzes how communication efforts led by states, intergovernmental bodies, and civil society organizations mediate public understandings of the relationship between environmental change and human movement. Drawing from critical discourse and visual analysis, the chapter reveals that many campaigns reproduce dominant crisis framings that oscillate between victimization and securitization, thereby reinforcing hierarchies of visibility and legitimacy. In contrast, campaigns embedded in decolonial, feminist, and participatory frameworks challenge these logics by foregrounding migrant agency, systemic critique, and calls for climate reparations. The chapter dissects eight emblematic campaigns to trace how narrative form, aesthetic strategy, and institutional authorship influence their ethical and political effects. It argues that such campaigns are performative acts that delineate moral geographies—determining whose suffering is rendered visible, whose claims are legitimized, and whose futures are deemed worthy of protection. The chapter concludes by calling for a justice-oriented communication paradigm that transcends victim/hero binaries and centers interdependence, historical accountability, and inclusive imaginaries of belonging.