This chapter explores how healthcare providers can proactively manage their online reputation to attract patients, build trust, and protect their brand. It outlines key strategies such as optimizing Google Business Profiles, encouraging patient reviews, and responding to feedback while maintaining HIPAA compliance. Real-world examples and best practice guidelines are included, along with a practical appendix comparing HIPAA-compliant review platforms. Physicians will learn how digital visibility, accurate listings, and thoughtful responses are essential components of patient acquisition and retention in the digital age.