This chapter examines emerging technologies that are reshaping healthcare marketing and patient engagement. The discussion covers artificial intelligence, predictive analytics, augmented and virtual reality, SMS platforms, and 5G connectivity. Each section explains practical applications in healthcare, from improving targeting and personalization to enabling real-time remote monitoring and immersive patient education. The chapter addresses both the benefits and potential risks of these technologies, including privacy concerns, algorithmic bias, and infrastructure costs. Readers gain insight into how to integrate these tools into marketing strategies while maintaining ethical standards, data security, and measurable outcomes.

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Leveraging Emerging Technologies in Digital Marketing

  • Campion Quinn

摘要

This chapter examines emerging technologies that are reshaping healthcare marketing and patient engagement. The discussion covers artificial intelligence, predictive analytics, augmented and virtual reality, SMS platforms, and 5G connectivity. Each section explains practical applications in healthcare, from improving targeting and personalization to enabling real-time remote monitoring and immersive patient education. The chapter addresses both the benefits and potential risks of these technologies, including privacy concerns, algorithmic bias, and infrastructure costs. Readers gain insight into how to integrate these tools into marketing strategies while maintaining ethical standards, data security, and measurable outcomes.