The claim that academic activism is irrelevant to everyday people is a misconception. Anti-intellectualism, often fuelled by the conservative right, undermines academic knowledge and experts. This attitude takes many forms, including religious anti-rationalism, which values emotion over reason, and unreflective instrumentalism, which only sees value in knowledge that generates a profit. Psychologists have a duty to combat this by making their work accessible to the public. They should avoid academic jargon and use simpler, more relatable language to communicate their findings and to reach a wider audience. By doing this, psychologists can effectively counter misinformation and use their expertise to promote progressive values.