This study investigates the dynamic relationship between smart cities and territorial branding, focusing on how technological, environmental, and communication strategies influence the territorial image. The research aims to critically assess how smart cities utilize these strategies to reinforce their branding efforts. Key triggers identified include sustainable policies and the media's role in shaping cities’ identity. The analysis emphasizes the impacts of these strategies, such as enhanced city reputation, increased appeal to tourists, residents, and investors, and the creation of a global competitive advantage. The study also explores influential variables that contribute to the success of territorial branding in smart cities. Through a systematic literature review and qualitative analysis, this paper provides insights into the relationship between smart cities and territorial branding, highlighting areas for future research. The findings underline the importance of integrating technology, sustainability, and social engagement for a balanced approach to urban branding. By examining cases studies, the study reveals patterns in how cities position themselves in the global landscape. Recommendations for future research emphasize improving citizen participation, emotional communication strategies, and the role of national governments and international organizations in shaping urban brand identities.