Consumer engagement in Online Brand Communities (OBCs) is crucial in developing brand relationships and encouraging brand advocacy. The current research analyses and presents a literature review by examining articles published during 2015–2023 in top marketing and management journals. The review explores key engagement drivers, research methodologies, and theoretical frameworks used in Online brand community studies. The purpose of this paper is to present a systematic review of consumer engagement research in OBCs and summarize several issues as important research gaps that future research should address. The findings reveal that most empirical research papers use the PLS-SEM method. This research shows that consumer engagement is influenced by factors such as user experience, content quality, community characteristics, and others, which ultimately determine the strength of brand relationships. This research consolidates and updates existing knowledge on consumer engagement in online brand interactions. It provides a comprehensive overview, identifying gaps and emerging trends. The review encourages future research exploration and offers valuable insights for scholars, marketers, and practitioners in the evolving digital landscape.