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The chapter reviews contemporary marketization of indigenous handloom and handicrafts industry in India, involving women artisans and weavers, who use traditional techniques and craftsmanship. It compares different business models that aim to bridge the rural-urban gap of production, consumption and distribution of handlooms and handicrafts and are contribute to empowerment of women artisans in the informal economy. These initiatives showcase Indian culture and designs to international and elite consumers, building on disadvantaged Indian women’s cultural legacy and home-based livelihood initiatives, supporting local communities, and preserving traditional crafts. The chapter also evaluates the prospects for women artisan’s empowerment amidst the contemporary initiatives of the government of India for a self-reliant India called, ‘Aatmanirbhar Bharat,’ where upskilling of women artisans is combined with their representation in digitalization and e-commerce platforms. This chapter is critical of the outcomes for women artisans and comments on their resilience, leadership and challenges for social justice and social change.

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Scrutinizing the Indigenous and Other Protagonists in the Handloom and Handicrafts Industry in India: How Empowering Is Mainstreaming Indigenous Crafts for the Women Artisans and Their Communities?

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  • 发表日期：

    2026年

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  • Nishi Mitra vom Berg,
  • Riti Bhattacharyya,
  • Ashmita Chowdhury

摘要

The chapter reviews contemporary marketization of indigenous handloom and handicrafts industry in India, involving women artisans and weavers, who use traditional techniques and craftsmanship. It compares different business models that aim to bridge the rural-urban gap of production, consumption and distribution of handlooms and handicrafts and are contribute to empowerment of women artisans in the informal economy. These initiatives showcase Indian culture and designs to international and elite consumers, building on disadvantaged Indian women’s cultural legacy and home-based livelihood initiatives, supporting local communities, and preserving traditional crafts. The chapter also evaluates the prospects for women artisan’s empowerment amidst the contemporary initiatives of the government of India for a self-reliant India called, ‘Aatmanirbhar Bharat,’ where upskilling of women artisans is combined with their representation in digitalization and e-commerce platforms. This chapter is critical of the outcomes for women artisans and comments on their resilience, leadership and challenges for social justice and social change.