This chapter will discuss a selection of Norwegian drama series, commissioned by Netflix, known as Netflix Originals, regarded as productions in which Netflix’s ambitions and strategies are most clearly manifest. The Norwegian Netflix Originals selected for this chapter are discussed through examining Netflix’s self-promotion as an investor in local content, analysing the extent to which the series identify themselves as distinctly local by tapping into ideas of Norwegian-ness. Although these series arguably have a distinct local sense to them, nevertheless, it is equally relevant to state that they offer a generic version of localness in which actual space-specific markers are erased. As such, the series offer an idea of Nordic-ness aimed at an international audience. In an international catalogue, these titles stand out as exotically local, which might constitute their marketing ‘hook’ for audiences. The chapter follows the trend of SVOD scholarship, as exemplified by Amanda Lotz and Ramon Lobato (2023), by being positioned at the intersection of textual analysis and media industries studies.