This paper presents a comprehensive market research study focused on identifying opportunities and barriers for the adoption of autonomous heavy-duty vehicles (AHDVs) in the logistics industry. The methodology employs a qualitative approach, utilizing workshops, questionnaires, interviews, and social media polls to collect primary and secondary data. The empirical findings highlight both the current landscape and the future trends in AHDVs, fleet management, and logistics. The study reveals the importance of safety, technological readiness, regulatory challenges, and infrastructure development as key barriers, while also showcasing potential benefits like increased safety, reduced costs, and improved efficiency. Furthermore, a quadrant analysis prioritizes these opportunities and barriers for strategic decision-making. The article concludes by discussing the implications of the findings and the broader context of autonomous vehicles in logistics.