The goal of ULTIMO Horizon Europe project, is to create the very first economically feasible and sustainable integration of AVs for Mobility as a Service (MaaS) public transportation and Logistics as a Service (LaaS) urban goods transportation. To do this, a user centric holistic approach is adopted, to ensure that all elements in a cross-sector business environment are incorporated to deliver large-scale on-demand, well-accepted, shared, seamless-integrated and economically viable Connected and Cooperative Automated Mobility (CCAM) services. In this concept, this paper presents the work performed to bridge the needs of the users with the vehicles’ potential. To do this, extensive research has been performed in identifying the requirements of all involved actors, including existing research findings, conduction of interviews, co-creation workshops and round table discussions, along with market survey for specifying the existing vehicle capabilities and experts’ consultation for matching the requirements with the capabilities. This provides a tool to pilot sites for identifying the requirements their vehicles satisfy or choosing the appropriate vehicles according to the requirements existing (or planned) to be treated at site. Moreover, it could serve vehicle manufacturers for developing further capabilities for their vehicles, as well as planners and PTO’s in developing their strategies.