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Technology and innovation play a critical role in promoting sustainable development. However, these technological adoptions at firm level can have varying impact on firm performance. Research in recent years has focused on disruptive technology and its impact on how businesses are run today. Firms to enhance their profitability and productivity find it necessary to adopt these new technologies including AI technology in their businesses. The present study analyses the impact of technology adoption on firms’ profitability for NSE 500 non-financial firms. The study covers the post pandemic years of 2022 to 2024. Identification of technology related theme was done using BERTopic modeling. Further technology adoption index was created based on text mining approach. Results from heteroscedasticity corrected model estimations indicate that technological adoption has a significant positive impact on firm performance. The results have managerial implications.

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AI and Technology Adoption as Drivers of Firm Performance: BERTopic Modeling and Text Mining Approach

  • 会议论文

  • 发表日期：

    2026年

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  • Diya Rajesh,
  • R. Priya Dharshini,
  • V. M. Uma Shankar,
  • Sangeetha Gunasekar

摘要

Technology and innovation play a critical role in promoting sustainable development. However, these technological adoptions at firm level can have varying impact on firm performance. Research in recent years has focused on disruptive technology and its impact on how businesses are run today. Firms to enhance their profitability and productivity find it necessary to adopt these new technologies including AI technology in their businesses. The present study analyses the impact of technology adoption on firms’ profitability for NSE 500 non-financial firms. The study covers the post pandemic years of 2022 to 2024. Identification of technology related theme was done using BERTopic modeling. Further technology adoption index was created based on text mining approach. Results from heteroscedasticity corrected model estimations indicate that technological adoption has a significant positive impact on firm performance. The results have managerial implications.