Determinants of Risk-Taking Behavior in Fintech Apps: The Role of Gamification, Financial Factors, and Psychological Influences
摘要
The rise of fintech applications has revolutionized financial decision-making, yet the determinants of risk-taking behavior in these digital platforms remain a critical research area. This study investigates the role of gamification, financial knowledge, and psychological influences in shaping users’ risk-taking behavior. Using a quantitative approach, an Ordinary Least Squares (OLS) regression analysis was conducted on a dataset of 200 fintech users. The results indicate that gamification has a significant positive effect on risk-taking behavior (β = 0.1414, p = 0.001), suggesting that game-like elements in fintech apps encourage users to take greater financial risks. However, certain gamification effects exhibit a negative influence (β = −0.1272, p = 0.005), highlighting that not all gamification strategies lead to in- creased risk-taking. Financial knowledge also emerged as a significant determinant (β = 0.1965, p = 0.001), implying that financially literate users tend to take more calculated risks. Among psychological factors, risk tolerance (β = 0.2754, p < 0.001) was the strongest predictor, demonstrating that individuals predisposed to risk-taking in general extend this behavior to fintech platforms. Additionally, social efficacy (β = 0.2461, p < 0.001) and social influence (β = 0.1598, p = 0.004) significantly contribute to risk-taking, emphasizing the role of self-perceived competence and peer influence in financial decision-making. The model explains approximately 48.1% of the variance in risk-taking behavior (R2 = 0.481), confirming the robustness of these determinants. The findings underscore the importance of designing fintech applications that balance engagement with responsible financial behavior. Future research should explore the ethical implications of gamification and assess long-term user behavior to ensure sustainable financial decision-making in digital finance ecosystems.