Artificial intelligence (AI) has completely transformed enterprises and organizations all over the world due to its propensity to spur innovation and mimic operational efficiency (Jala, J.V.M. et al. 2024). Through its capability to boost learning outcomes, promote inclusion, and streamline operations, artificial intelligence (AI) is revolutionizing higher education. This study investigates the influence of artificial intelligence in higher education in the Philippines. The study specifically seeks to understand how artificial intelligence (AI) can be used in higher education institution in terms of personalized learning amidst large class sizes, access to education in rural areas, solving job skills mismatch, modernizing administrative procedures in inadequate resources institutions, artificial intelligence powered innovation and research, challenges of embracing artificial intelligence such as digital literacy and infrastructure, social and ethical implications and resistance to change and faculty development. Moreover, this work also examines the ethical considerations in employing artificial intelligence in higher education in the Philippines, precisely in terms of security and data privacy, fairness and algorithmic bias, digital divide, human supervision and accountability, autonomy and consent, influence on staff and faculty roles and intellectual property and academic integrity. To realize this objective, the proponents essentially examined 170 publications in the literature that were indexed by Scopus to look at artificial intelligence in the context of higher education. This finding highlights artificial intelligence’s essential role in embracing challenges and improving higher education in the Philippines while emphasizing ethical considerations such as fairness and data privacy (Jala, D.J.V. 2025).