In the paper highlights the features of the introduction of a new curriculum in the educational market of Moldova - Biomedical Engineering. The importance of training specialists in the field of Biomedical Engineering for the national economy of the country is reflected. The article provides an overview of the main points of the development of biomedicine in the country. The situation in the country’s educational services market in the field of Biomedicine is described, the influence of various factors of the marketing environment on the development of this area in Moldova is highlighted. The Technical University of Moldova uses marketing tools to actively promote its study programs among applicants. However, promoting the innovative study program in Biomedical Engineering requires a special approach. Based on a questionnaire survey of students of the Biomedical Engineering program, conducted in March - April 2025, the respondents’ awareness and satisfaction with the provision of this educational service were identified. The results of the study reflected in the article demonstrate insufficient awareness of students about the new curriculum, the need for more active promotion. Respondents suggested optimizing cooperation with medical institutions, introducing more practical classes, and involving students in research. The use of a promotion mix, including Internet marketing tools, is becoming an important component of the university promotion program. Promotion planning, development of a promotion strategy in the modern educational market is becoming the most important function of university management.